No topic Essay Example | Topics and Well Written Essays - 2000 words - 3

No topic - Essay Example Initially, the Colosseum was an entertainment, which later ceased to be earlier in the medieval era. It was reused as housing, workshops and Christian shrines. Due to the uniqueness and stability of the building, the Colosseum has influence the modern architecture in almost all aspects. Modern stadiums are using the Colosseum architectural design to ensure that the stadiums are strong enough to accommodate the maximum number of spectators. The structure of the Colosseum was unlike other Greek theatres built into the hillsides, as it was wholly a freestanding structure (Croci 1996). The outer wall is assumed to have used a thousand cubic meters of travertine set without mortar. For this reason, they were held together by three hundred tons of iron clamps. The influence the material and technology in the design of Colosseum Romes technological superiority was constituted in the Roman civil and military engineering in which the Colosseum monument remains a testament and icon in the mode rn architecture. Colosseum was unlike other Greek theatres built into the hillsides, as it was wholly a freestanding structure. It gets its structure from the two Roman theatres. The outer wall is assumed to have used a thousand cubic meters of travertine set without mortar. For this reason, they were held together by three hundred tons of iron clamps. The outer wall has got a height of forty-eight meters (Croci 1996). The central arena oval shaped is 87m long and 55m wide. The arcades in the second and third floors framed statutes may be to honor the divinities. There were a two hundred and forty corbels positioned at the top attic .they support the Velariuz that kept the spectator – from and rain. They had canvas-covered and net –like structures made of rope and had a whole at center. These structures covered a range of two-thirds and went down to the center to capture the wind and give a breeze to the spectators (Massazza and Pezzuoli 1982).

Transformational Leadership ( Final ) Essay Example | Topics and Well Written Essays - 3250 words

Transformational Leadership ( Final ) - Essay Example From different women Political leaders to the present day Indra Nooyi, CEO of PepsiCo Ltd, normally women leaders can bring in an element of compassion, understanding the fellow workers problems (particularly female), etc more than their male counterparts. â€Å"Women were more likely to be transformational leaders, defined as those who serve as role models, mentor and empower workers and encourage innovation even when the organization they lead is generally successful† (Eurekalert). This gender balance can also be nurtured by following correct ethics during recruitment and avoiding sexist reasons (like pregnancy period, their wardrobe, etc). Then, a kind of job reservation for women can also be implemented in the shipping companies, so that a percentage of jobs are compulsorily given only to the women. Finally, women should also be given time to meet their biological needs like pregnancy, by giving mass leave, which will result in reduced attrition rate and increased gender b alance. The emotional intelligence (EI) is the key to the success of an organization because the leader by exhibiting the EI could involve the workers more productively in the different process of the organization like the decision making process, rather than telling them what to do or not. That is, during the process of decision-making, one of the approaches the leaders with high EI will try is, putting for discussion his/ hers thoughts among the workers including the lower rung of the shipping companies, and will involve them productively. This strategy will have unexpected at the same time favorable results, because one may never know from where, when and importantly from whom a great idea could come. . â€Å"Dont tell people how to do things, tell them what to do and let them surprise you with their results† (Patton). If the workers involve themselves in the management process, they could provide valuable suggestions, and importantly will

Toyota - Promotion Essay Example for Free

Toyota Promotion Essay The promotional marketing aspect of Toyota is by far one of the major keys to success of the entire organization. It is so critical to Toyota that they recently spent a total of $2. 86 billion in advertising expenses, which ranks them at number six in the world for the highest advertising budget (Evans, 2011). The message is clear for Toyota. Their new organizational goal and slogan is â€Å"Moving Forward. † That is exactly their plan in the upcoming years for being right on the heels of top automakers General Motors and Ford Motor Company. To achieve this goal, the primary aspect of the organization is to get their promotional marketing out through advertising, personal selling, offering sales promotions, and being involved in publicity. Toyota spends a significant amount of money on advertising to convey their message clearly. The company plans to move forward, surpassing other automakers to claim the number one spot, by producing vehicles that are fuel efficient, reliable, affordable, and practical. One of the best examples in their product line is the Toyota Corolla. The target market for this vehicle is rather perplexed or simply genius. Rather than targeting a specific target market, this vehicle is designed for the needs of many consumers including families, college students, and professionals. But the real question here is how to target several consumers in different areas? The answer is by advertising everywhere possible. Toyota advertisements can be found just about everywhere including primetime television, popular radio stations, newspapers, magazines, internet banners, billboards, sporting events, sponsorships, and any of their cars driving down the road. Although the cost of advertising may seem like a big number, Toyota considers it a necessary commodity for achieving the number one auto manufacturer in the world. The only way to purchase a Toyota product is through a sales consultant at a certified retail outlet and is the reason why personal selling is a critical part to the overall success of the organization. This concept is a huge benefit for Toyota’s volume because a sales consultant has the ability to influence and persuade a consumer into making a uniformed and educated decision on their product. The biggest benefit for a sales consultant is the ability to offer a test drive which creates value and ownership in a consumer’s mind to the actual product they desire. In addition, this interaction builds a relationship and allows the consumer to get direct feedback quickly and professionally to any questions they may have. Since personal selling is a critical part to consumer purchasing, Toyota ensures that their sales consultants are highly motivated, trained, and professional. In fact, a requirement for employment as a Toyota sales consultant is to actively complete sales/ product knowledge training through their virtual online Toyota University. If a sales consultant fails to meet these standards, then they are welcomed to stay in sales but just not with Toyota Motor Company. Furthermore, sales consultants are also judged on a customer satisfaction index or survey which every new Toyota owner receives. The sales consultant is expected to provide superior customer service and is awarded financially for doing so. Sales promotions are the best way to capture the interest of a consumer. Not only does Toyota advertise their Corolla as a dependable, fuel efficient vehicle, but when they do they also include several incentives or sales promotions to interest the consumer in the product. The main goal of these advertisements is to get consumers into the retail outlets to meet with a sales consultant. According to Toyota. com, current incentives on a 2012 Toyota Corolla include combined rebates up to $2,000 and also 0% financing for up to 60 months. The idea is for the consumer to perceive the ability to take an additional $2,000 off the manufacturers suggested retail price and finance the vehicle for free at an affordable payment. In addition, a significant portion of consumers like to lease their vehicles and the current promotion on a brand new Corolla is only $149/ month with minimal cash due at signing. Going back to the target market and using an incentive as an example, a $500 rebate is included for any consumer who is trading a non-Toyota product. The goal of this incentive is to persuade consumers into considering Toyota and ultimately creating a bigger market share for the Toyota brand. Finally, where Toyota is spending a significant amount of their advertising is on their complimentary maintenance plan with roadside assistance for two years called Toyota Care that is available on any model they offer. Right now Toyota is the only brand offering this benefit and the promotion adds value to any prospective consumer (Toyota. com). Toyota admires the community and takes a part in publicity. Another avenue of marketing is to get the brand name out there in a casual but attention grabbing fashion. One way Toyota does this is by sponsoring the Toyota Center in Houston, Texas. Any event that takes place at this state-of-the-art facility has Toyota’s name tattooed all over it. The name Toyota not only appears on the side of the building, but also on ticket stubs, apparel, and broadcastings. This marketing approach gets out to huge live audiences who come to see big acts like Lady Gaga, Madonna, and the 2013 NBA all-star game. Another recent approach Toyota has taken is an event called the Tundra Endeavor Challenge. On October 13, 2012, the Toyota Motor Company will try to stun the world when their Toyota Tundra stock model attempts to tow the space shuttle Endeavor to its new location at the California Science Center in Los Angeles, CA. The shuttle and apparatus will weigh almost 300,000 pounds! The event is supposed to attract thousands of people and if done successfully, the Toyota Motor Company will have a very intuitive marketing accomplishment (Toyota. com) It is obvious that Toyota sees the promotional marketing aspect of the organization as a major key for success. In conclusion, the ultimate goal in moving forward is to get the Toyota brand name out there in a unique fashion. The goal is to provide the best products for the best value and with the best customer service. The foundation of the promotional marketing for Toyota relies on advertising, personal selling, sales promotions, and publicity.

Activity Based Costing in Small UK Manufacturing Companies

Activity Based Costing in Small UK Manufacturing Companies

Accounting and Management Information Systems Essay -- Essays Papers

Accounting and Management Information Systems A business needs accounting and management information systems to help solve business problems that a business might encounter; and a business needs accounting and management information systems to help gather and organize information, so that the business can make good decisions in their decision-making process in order to help the business succeed. Also, without accounting and management information systems the businesses would be less organized because that is a major part of accounting and management information systems. It teaches the businesses on how to become more organized and how to organize the information so that anyone would understand the information. As essential aspects of the business world, accounting and management information systems offer many opportunities. Management information systems is a career area which focuses on two related areas, and the two related areas are organization and technology. According to one expert, â€Å"The organization system is the system culminating in the administrative responsibilities of the chief administrative officer† (Allen 53). Organization is important to businesses because it provides business processes and uses people as decision-makers and problem-solvers. As John Tillquist states, â€Å"Technologies cluster around exchange relations, providing process support, coordination, and control mechanisms† (94). For example, computers are helpful to businesses because they provide a fast and easy way to get needed information for business decisions. Therefore, technology and organization are essential to management information systems. Accounting involves the preparation, analysis, and communicati... ...g with the company and what they should do to fix it. Finally, accounting and management information systems provides a person with a lot of career opportunities. Work Cited Allen, George. Business Systems. Ohio: Cleveland, 1970. Blackstaff, Michael. Business and Finance for IT People. New York: Springer, 2001. Choi, Frederick. International Accounting and Finance Handbook. New York: Wiley, 1997. Cushing, Barry. Accounting Information Systems and Business Organization. Philippines: Addison-Wesley, 1974. Li, David. Accounting, Computers, Management Information Systems. New York: New York, 1968. Tillquist, John. â€Å"A Representational Scheme for Analyzing Information Technology and Organizational Dependency.† MIS Quarterly 26 (2002): 91-95. Wood, Gaylord. â€Å"Entrepreneurial Profit- (Almost) the Last Word.† Assessment Journal May/June 2002: 29-34.

Smoking Cigarettes Essay -- Argumentative Persuasive Example Essays

  Ã‚  Ã‚  Ã‚  Ã‚  Alice Walker makes a great argument against smoking in her short essay, â€Å"My Daughter Smokes†, by sharing with the reader a personal experience that she had concerning cigarette smoking. She describes what happened to her father because he was a smoker for most of his life. Walker talks about what happened to his appearance and his health because of smoking. She also makes a point in showing how society and Hollywood make smoking out to be attractive. Walker wrote this essay against smoking for one purpose, to try to get her daughter to stop smoking so she wouldn’t have to go through what her grandfather did. I agree with Walker’s argument against smoking, there are no benefits to smoking; everything associated with smoking is harmful. While Walker does talk about a few of the health affects associated with smoking, she doesn’t go into much detail about them.   Ã‚  Ã‚  Ã‚  Ã‚  Smoking is a major killer in this country. It contributes to the premature deaths of up to two million Americans each year, and chronic diseases in millions more. Tobacco is both toxic and addictive. The nicotine in tobacco is five to ten times more addictive than cocaine and a thousand times more powerful than alcohol in altering the mood and behavior. It is classified as a euphoriant drug, because of its ability to alleviate anxiety and boredom. The tar in cigarettes destroys the sacs in the lung where air exchange takes place, and causes a build up of mucus. ...

Crucible: Salem Witch Trials and Elizabeth

The Crucible: Elizabeth Proctor â€Å"Let them that never lied die now to keep their souls† (1353). This quote, spoken by John Proctor, in the Crucible represents what the Salem Witch Trials were about. The Crucible, written by Aurthur Miller, was a playwright based in the 1600’s of the Salem Witch Trials in Province, Massachusetts. The Salem Witch Trials were during the time of McCarthyism; McCarthyism suggested people were guilty without hard proof. Elizabeth Proctor was a character in the Crucible that stood by her husband John, even through the lies, miscommunications, and even his death. Elizabeth was a typical housewife, and honest women who had many mixed emotions about her marriage. Elizabeth Proctor was a Puritan housewife that tended to her husband and children. She never showed anyone of her emotions. Elizabeth was all was content and kept to herself. She also tried to please John every chance she could. â€Å"I took great care† (1292). This quote taken from the Crucible was Elizabeth making her husband stew after a long day. She wanted the stew to be up to standards so that John would be happy with her. In Act II Elizabeth had been accused of sending her spirit out. â€Å"I will fear nothing. Tell the children I had gone to visit someone sick† (1307). The line represented here was spoken by Elizabeth after Herrick and Cheever had taken her away to the court to be questioned. Being a good housewife and mother she feels the need to keep her children happy and not worried. She tells John not to worry because she knows she is innocent and she â€Å"will fear nothing† (1307). Elizabeth Proctor was John Proctors wife and their children’s mother who looked after everyone else before herself making her a typical housewife. Honesty was a key trait to Elizabeth Proctors personality. Elizabeth had a good heart and never told a lie. When she and John were discussing Abigail and the girls, they knew they were lying about seeing the devil and being with the devil. Elizabeth Proctor says to John â€Å"I think you must go to Salem, John; I think so. You must tell them it is a fraud† (1293). Knowing that the girls are frauds could potentially jeopardize anyone in the community if they didn’t tell anyone. She is an honest person who does not want to keep anything hidden. â€Å"I do not judge you. The magistrate sits in your heart that judges you. I never thought you but a good man, John only somewhat bewildered† (1295). Elizabeth was honest toward the man she loved. She knew that he was a good man inside and that no matter what would happen to him that she couldn’t be the one to judge his wrong doings. Elizabeth was an honest individual with good morals. `Last, Elizabeth had many mixed emotions about her marriage. Elizabeth and John Proctor were in a silent war so to say. John had had an affair with Abigail and to get back at John, Abigail had said Elizabeth Proctor had been with the devil. Elizabeth was furious when she found out about Johns affair. Elizabeth screams, â€Å"Then go and tell her she’s a whore. Whatever promise she may sense-break it. John, break it† (1299). Elizabeth had told John to tell Abigail this. Elizabeth was hurt and felt betrayed by John, and by telling this to Abigail I think it would have brought Elizabeth a sense of pride. Elizabeth felt guilty about never showing her emotions to John. In this quote, â€Å"John, I counted myself so plain, so poorly made, no honest love could come to me, Suspicion kissed you when I did; I never knew how I should say my love. It were a cold house I kept! † (1295), she expresses that love could never find its way to her. When she finally found John she was happy but never showed how happy she was with him. John was going to be killed in the end and he knew it. Judge Danforth wanted John to sign over his name that he himself was a witch. John Proctor refused and said that he would not sign away his name for something that wasn’t true. When John was taken away to be hanged, Elizabeth cried and was so sad. They, as a couple, finally had a chance to talk about their love for each other. â€Å"He have his goodness now. God forbid I take it from him† (1358). Elizabeth Proctor spoke about her husband in this quote. He finally did something honorable and lived up to the person she knew he was and she didn’t want to take that away from him. John and Elizabeth Proctor had a confusing marriage, but in the end they figured each other out. Elizabeth Proctor was a women in the Crucible that was honorable and trustworthy. She made sure her husband died with respect and that she, herself, was also respected. She was a good mother to her children, a good housewife to her family, and learned to be a loving women to her husband John. Elizabeth Proctor may have had mixed emotions about her marriage, but she was honest and a housewife that would do anything to make her family happy and her husband proud.